Editorial

Commercial

Campaign

Ralph Lauren — “Play to Win”

Since 1967, Ralph Lauren has defined American style through timeless, confident menswear. It’s a brand built on aspiration — but over time, that aspiration has begun to skew traditional rather than forward.

The Problem

Ralph Lauren is respected, but increasingly perceived as safe and heritage-bound, creating distance from a new generation of ambitious, style-driven men.

The Idea

Reposition Ralph Lauren as the uniform of the modern strategist — the man who plays to win.

Through a bold OOH and print campaign, we use the visual language of chess to represent power, intelligence, and calculated ambition. Each image frames the wearer as a player in control — not following trends, but setting them.

This campaign speaks to the ambitious riser: a man who moves with purpose, thinks several steps ahead, and dresses accordingly.

Ralph Lauren isn’t just timeless — it’s strategic.

Art Direction + Photography + Edit By: Shante’ Patterson

More Work

ESPN+”The Harder Way”

"The Harder Way" on ESPN+ is a 12-part docuseries from 2019-2020 that follows former NBA star Penny Hardaway and his University of Memphis men's basketball team during his highly anticipated second season as head coach, chronicling the hype, challenges, and building of the program. Produced by UNINTERRUPTED and OBB Pictures, the series gives fans an inside, behind-the-scenes look at the pressures and expectations, with new episodes released weekly on the streaming service.